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【单选题】

六 . Reading comprehension( 阅读理解 ) (2*10=20%) Passage A The rise of multinational corporations (跨国公司), global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR. Surprisingly, since modern PR was largely an American invention, America's relations is being threatened by PR efforts in other countries. Ten years ago, for example, the world’s top five public relations agencies were American-owned. In 1991, only one was. The British in particular are becoming more sophisticated and creative. A recent survey found that more than half of all British companies include PR as part of their corporate (公司的) planning activities, compared to about one-third of U.S. companies. It may not be long before London replaces New York as the capital of PR. Why is America lagging behind in the global PR race? First, Americans as a whole tend to be fairly provincial and take more of an interest in local affairs. Knowledge of world geography, for example, has never been strong in this country. Secondly, Americans lag behind their European and Asian counterparts (相对应的人) in knowing a second language. Less than 5 percent of Burson—Marshall’s U.S. employees know two languages. Ogilvy and Mather has about the same percentage. Conversely, some European firms have half or more of their employees fluent in a second language. Finally, people involved in PR abroad tend to keep a closereye on international affairs. In the financial PR area, for instance, most Americans read the Wall Street Journal. Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, publications not often read in this country. Perhaps the PR industry might take a lesson from Ted Turner of CNN (Cable News Network). Turner recently announced that the word “foreign”would no longer be used on CNN news broadcasts. According to Turner, global communications have made the nations of the world so interdependent that there is no longer any such things as foreign. Choose the best answer according to the passage A .( 根据上文的内容选择正确的答案 ) ( 2*5=10%) 1. According to the passage, America's relations is being threatened because of ________.

A.
an unparalleled increase in the number of public relations companies
B.
shrinking cultural differences and new communications technologies
C.
the decreasing number of multinational corporations in the U.S.
D.
increased efforts of other countries in public relations
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参考答案:
举一反三

【多选题】度量跨国公司国际化经营的程度常使用的是哪些指标?

A.
跨国经营指数
B.
网络分布指数
C.
外向程度比率
D.
研究与开发支出的国内外比率

【单选题】跨国公司的发展,为经济全球化提供了 ( )

A.
坚实的基础
B.
适宜的体制环境
C.
适宜的政策条件
D.
适宜的企业组织形式

【单选题】利率互换中固定利率一般选择()的利率。

A.
双方协商而定
B.
使互换初始价值为0
C.
选取的参照利率的即期
D.
使互换初始价值最大

【单选题】材料的表观密度所对应的体积包括( )

A.
矿质实体体积
B.
矿质实体体积、闭口孔隙体积
C.
矿质实体体积、闭口孔隙体积、开口孔隙体积、材料颗粒间空隙体积
D.
矿质实体体积、闭口孔隙体积、开口孔隙体积
相关题目:
【多选题】度量跨国公司国际化经营的程度常使用的是哪些指标?
A.
跨国经营指数
B.
网络分布指数
C.
外向程度比率
D.
研究与开发支出的国内外比率
【单选题】跨国公司的发展,为经济全球化提供了 ( )
A.
坚实的基础
B.
适宜的体制环境
C.
适宜的政策条件
D.
适宜的企业组织形式
【单选题】利率互换中固定利率一般选择()的利率。
A.
双方协商而定
B.
使互换初始价值为0
C.
选取的参照利率的即期
D.
使互换初始价值最大
【单选题】材料的表观密度所对应的体积包括( )
A.
矿质实体体积
B.
矿质实体体积、闭口孔隙体积
C.
矿质实体体积、闭口孔隙体积、开口孔隙体积、材料颗粒间空隙体积
D.
矿质实体体积、闭口孔隙体积、开口孔隙体积
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